Sales Lead Generation and Conversion Workshop – Integrating Marketing & Sales
Whether you are just starting a sales lead generation or sales lead follow up program, or have had one running for years, our “What’s in Your Funnel?” workshop can provide invaluable insight, validation of current activities, and a wealth of new ideas. We’ll meet with your sales and marketing team at your location and deliver a half-day interactive session that will deliver tangible assets, including:
- A needs-based segmentation analysis of your target markets
- A map of your customers’ buy cycle
- An offer strategy outline aligned with your customers’ buy cycle
- An agreed-upon definition of a qualified lead
- A clearly defined process for lead generation and lead management
- A Lead Generation Strategy Roadmap that can feed directly into your marketing plan
Each workshop is customized to meet your specific objectives, and we provide support following the workshop to help you put these new assets into action. You’ll immediately be able to measure the ROI from your sales lead generation investment, and establish the foundation for truly integrated sales and marketing.
Contact us today to learn more about our “What’s In Your Funnel?” workshops and how we can help you convert more Leads To Sales!
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