Sales Acceleration + Lead Generation
Sales acceleration, lead generation, keeping the pipeline full. We help you find the prospects who are ready to talk to your reps. Our veteran business development experts combine digital and voice communications to stay in touch with prospects until it’s time to transition the dialogue to your sales team. Sales cycles are getting longer, let us take care of the front-end.
We’ll manage the process entirely, creating an ideal customer profile, then building a database of potential prospects who meet the profile. Next, our unique strategic planning approach aligns your solution with your prospect’s key challenges. Using integrated digital and voice communication, our team delivers truly qualified leads: prospects who have said they are ready to talk to a sales rep. Our programs include immediate lead transfer, bi-weekly reporting and comprehensive program summary materials. Keep your pipeline full and your sales force focused on closing more sales.
This option is perfect if you have existing inquiries from your website, tradeshow, webinar, etc., and you need to prioritize the prospects with the most potential before passing on to the sales force. Know the difference between prospects who accessed your content as part of a real buying process, and those just “doing research”. LTS applies our proven digital/voice sales acceleration process to find the prospects ready to talk to the sales force. Our programs include real-time lead transfer, bi-weekly reporting and comprehensive program summary materials. When you know the pipeline value of your marketing campaigns you’ll add REAL sales potential to your ROI equation.
Webinars + Events
In addition to following up with webinar and event attendees, we can also help you on the front-end. Our veteran B2B experts leverage their seniority to schedule in-person meetings at industry conferences and tradeshows. We can also help drive attendance to online webinars or in-person events.
Customer Retention + Re-engagement
Does your organization have that group of “unmanaged” accounts no one has time for? Or customers you haven’t heard from in a while? Let our reps reach out to these less-frequent customers. We combine digital and voice campaigns to retain mindshare and drive traffic to e-commerce promotions. The human touch of the conversation strengthens your brand, and driving e-commerce traffic delivers sales – a solid combination.
Database Building + Cleansing
Generating better leads starts with a better list of prospects. Whether you are pursuing an entirely new market segment, or need to cleanse a legacy database to understand its value, Leads To Sales can help. Included in our lead generation campaigns, our database services are also available stand-alone.
There are times when you need to understand the market better before pulling the trigger. Whether you want to compare value propositions, evaluate positioning, even pre-test campaign concepts, our B2B sales and marketing expertise delivers non-biased results to support important business decisions. Many times we can find the audience, develop and execute the survey, and deliver results in under two weeks. If you’ve ever been asked “what do our customers think?” and not known the answer, you understand why this is important.
Consulting + Training
Over the years, we’ve developed and implemented processes and procedures for inside sales departments, tactical marketing, marketing communications, and strategic marketing organizations all relative to lead generation and lead management. We can help you build the foundation for a solid internal organization doing exactly what we’ve done for thirty years. Avoid a few headaches learning from our experience.
Over thirty years doing the same thing, managing B2B sales leads. Boring for many, a passion for Leads To Sales. Put our experience to work for you.
5.7 million calls made
2.4 million leads processed
$2.1 billion sales pipeline identified
“Leads To Sales’ lead generation campaigns are an on-going part of our annual marketing plan for accounts we don’t have resources to maintain contact with. The outbound phone and email combination drives traffic to quarterly promotions, and the database we build in the process is used for future campaigns. The results are measurable and deliver an ROI as high as 20 times.” – Market Manager, Lab Products